Learn all about the future of luxury retail with our resident Web3 and new and emerging technology expert, Ashley Mangtani.
Tim Berners-Lee created the World Wide Web (Web 1.0) in 1989 so academics and organisations could post and share data. However, users could only view this information; they couldn't interact with it or change it in any way.
Web 2.0 is the term we now use for what was created to improve upon the original iteration with user-generated content that people can consume and interact with. It's a platform...
Fashion companies were slow to start selling their clothes online, and bloggers had difficulty getting invited to major runway shows because they were seen as part of "new media." Technology has often been seen as a threat to luxury brands, who fear it will erode their exclusivity and unique connection with consumers. However, those who have resisted change have generally been left behind, and luxury brands had to play catch up when they finally got on board with the first waves of online commerce and culture. With emerging technologies like Web3, blockchain, and the metaverse presenting new verticals for businesses to reach customers and drive organisational growth, some luxury brands have quickly embraced the value of contemporary technologies.
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