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Beauty, Health & Wellbeing

Women Who Launch: Aila Morin


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Meet the founding Chief Marketing Officer behind Merit, the beauty brand with a penchant for simplicity.

The makeup industry can feel like a glittery, pigmented minefield. For anyone wondering when it all got so complicated, the solution lies in Merit. The brand's pared-back approach to beauty has hit the refresh button on this highly saturated sector.

Aila Morin was pivotal in its creation, beginning as Senior Vice President of Brand, Growth, and Innovation,...

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Women Who Launch: Sarah Brown

Words such as 'clean' and 'sustainable' are frequently thrown around within the beauty sphere. Amongst the noise, it can be difficult to discern who is legitimate in their claims. Pai is the antidote to this confusion. Founded in 2007, the brand is not only backed by science and reviews, but by Brown's personal skincare struggles, too. Having developed a skin condition known as Chronic Urticaria in her twenties, Brown developed a keen interest in skincare ingredients. Instead of despairing over the lack of available products, she decided to create her own. Fast forward eighteen years, and Brown is the proud founder of a clean, vegan, cruelty-free & B Corp product line. Pai is gentle, while still being results-driven. It relies on tried-and-true formulas, while still being innovative. Unsurprisingly, all kinds of skincare enthusiasts now consider this brand a staple in their routine.

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Update your beauty routine for summer with these new...

Summer is the perfect time to refresh and rejuvenate not just your wardrobe, but your beauty routine. Luckily, London is brimming with innovative treatments to help you achieve that coveted glow. From bespoke facials to cutting-edge hair colour, here are the top new treatments to try in the capital.

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The Daily Habit That Can Drastically Improve Your Sleep

It may come as a surprise, but the key to unlocking those elusive eight hours of blissful slumber could be as simple as lacing up your trainers and breaking a sweat. Yes, you heard it right. Exercise isn't just about fitting into your favourite jeans or keeping those doctor's orders at bay—it's also a powerful tool for enhancing your sleep quality and overall well-being. But before you dismiss it as just another item on your never-ending to-do list, consider this: the benefits of exercise extend far beyond the confines of the gym or the running track.

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Women Who Launch: Raquel Bouris

The perfume world is a competitive one, meaning that carving out a niche is necessary in order to succeed. Nobody knows this better than Raquel Bouris, a Sydney-based entrepreneur who started her highly perfume business, WHO IS ELIJAH, from her garage in 2018. Bouris had the idea for the brand just one year prior, having met a woman wearing an unforgettable scent at Coachella in 2017. In an attempt to recreate the perfume, Bouris created something else entirely, which she liked far better. This would go on to be the brand's flagship, gender neutral scent known as His/Her. This decision to keep scents unisex has become a key part of the WHO IS ELIJAH ethos. Blending masculine and feminine notes has resulted in boundary-pushing fragrances which are equal parts unique and universally appealing. On top of this, scents is cruelty-free and vegan, each hand-filled and produced in small batches to minimise wastage.

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This Year's Skincare Trends with Dr. Mihaela Clinic

Once, a little wrinkle relaxer or filler was something to hide, involving sneaking furtively into an anonymous clinic and emerging in dark glasses. But as the demand for facial rejuvenation has skyrocketed, such stigma has faded and a more luxurious experience is desired.

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House Of Keune: A Hair Salon Combinig Luxury And...

I’d walked past House of Keune by Bloom a few times since its opening and was curious about this large creative space.

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