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Beauty, Health & Wellbeing

Women Who Launch: Roxanne Pryor of Superoom

roxanne pryor of superoom

In this edition of Women Who Launch, The Sybarite spoke to Roxanne Pryor about the origins of her functional mushroom brand, Superoom, how she overcame challenging business hurdles and her future plans for brand evolution.

Superoom’s Founder and CEO, Roxanne Pryor, became fascinated with functional mushrooms after she experienced a series of health issues prompted by copper toxicity from the copper IUD. Despite a string of prescriptions and visits to the doctor, it was her discovery of functional mushrooms that ultimately helped to alleviate symptoms and led to the launch of Superoom.

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