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Lifestyle and Adventure

Women Who Launch: Lucia Penrod of Nikki Beach

lucia penrod headshot with images of Nikki Beach hotels and residences

In this edition of Women Who Launch, The Sybarite talks to Penrod about the evolution of Nikki Beach Hospitality Group, from its original outpost on Miami Beach to resorts and residences in Antigua, Oman, Ras Al Khaimah, Marrakech and Azerbaijan.

Luxury hospitality group Nikki Beach is best known for its toes-in-the-sand beach clubs peppered with palm trees and filled with creamy interiors. Their popularity is such that supermodel Naomi Campbell hosted her 33rd birthday at Nikki Beach St. Tropez, while in 2008, singers Beyoncé, Jay Z and Mariah Carey celebrated New Year’s Eve at Nikki Beach Saint Barth.

Founded by Lucia Penrod and her late...

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