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Women Who Launch: Jen Fuller from Etta Loves

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Hand-crafted, luxury experiences curated by our team—speak to our concierge to learn more

It’s not often that the idea for your next big venture comes from the smallest of business consultants.

For Jen Fuller, founder of the award-winning baby sensory company Etta Loves, that little spark of inspiration came from her daughter, Etta. Back in 2016, Jen was working in the corporate world, forging ahead with a career in marketing. It was whilst 6-week-old Etta was feeding that Jen noticed her daughter had become spellbound by the black and white pattern of the jumper she was wearing. “[I realised]...

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