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London Fashion Week 2025: What to Expect

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London Fashion Week (LFW) 2025 is fast approaching, set to dazzle the fashion world from February 20 to February 24.

London Fashion Week (LFW) 2025 is fast approaching, set to dazzle the fashion world from February 20 to February 24. Known for pushing boundaries and setting trends, this year’s event promises an exciting fusion of creativity, sustainability, and innovation. Here’s everything you need to know about what’s shaping up to be an unforgettable week.

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Featuring Diamonds Might Be The Most Robust Alternative Investment

However, for those in the know, nothing can replace the world’s oldest; diamonds. A study from New York Life Investment Management LLC said that women are ahead of the game, with 27% of women allocating their bucks to “non-traditional investments,” whilst only 20% of men do the same. Experts suggest this gap is likely to grow in the favour of the ladies who appreciate the beauty of jewellery, watches and handbags, whilst they appreciate in value. The value of diamonds is wrapped up in its size, quality, and rarity. The UK head of the Natural Diamond Council, Lisa Levinson said one coloured diamond is found for every 10,000 mined, and are only accessible to those with big bucks to spend. The colour in these diamonds are a structural defect, she explained, and so finding the environments needed to create certain colours isn’t common. For example, green diamonds are created from nuclear radiation over thousands or millions of years, and cost around $1M per carat, and the yield of pink diamonds from the now-closed Argyle mine in Australia, could fit into a champagne glass.

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“At NOVO, we meticulously consider each piece we create, avoiding the production of collections. We believe that every item should contribute meaningful value to the brand overall, emphasising seasonless designs that can be seamlessly integrated into your wardrobe throughout the year,” she explains.

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London-based luxury childrenswear company Pepa London has been a big part of that. Hailing from the south of Spain, Pepa Gonzàlez came to London with a job working for the Andalusian tourist board and had no way of knowing that she’d soon find herself as a fashion entrepreneur. Her brand, Pepa London, features timeless collections of exquisite children’s clothing and accessories crafted in small factories in Spain. “Spanish children's fashion has long drawn its greatest inspiration from Britain—tartan patterns, Liberty prints, Peter Pan collars, hand-smocked dresses, and traditional mariner outfits—unfortunately, much of this has been lost over the years as fast fashion replaced these handcrafted pieces,” explains Pepa. She tells me that her passion for slow fashion is rooted in its thoughtful designs and craftsmanship that ensure the garments are made to last, whilst also reducing waste.

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