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Your Little Ones Dream Come True - A Private Shopping Experience

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Price available on enquiry

More information available upon request. Minimum duration may apply.
Please read our terms and conditions before booking.

Experience the Magic of London’s Legendary Toy Shop: Exclusive Access to a Timeless Family Tradition, Unveiling Seven Floors of Wonder and Joy

This iconic children’s store, originally established as Noah’s Ark in 1760, has been a beloved London institution for centuries. By 1837, it had earned the affectionate title of the "joy emporium," drawing families to its magical world of toys and wonder. By 1881, to accommodate growing demand, a new branch was opened on Regent Street, expanding the store’s reach and ensuring even more families could enjoy its whimsical charm.

The store’s new location quickly became a spectacle, with five additional floors of toys, including pedal cars, toy theatres, puppets, and miniature trains. It earned the title of the world’s largest toy store, creating a captivating visual feast for visitors. Though the store faced challenges in the late 1920s, including a temporary closure in 1931, it found new life under new ownership. By the late 1930s, it had been awarded the Royal Warrant by Queen Mary, further solidifying its prestigious reputation.

About this Experience

The Sybarite is thrilled to offer exclusive access to this historic store, providing families with an unforgettable experience.

Upon arrival, your personal shopper will greet you at the doors of this legendary toy shop, offering you a red-carpet welcome. You’ll then have one hour to explore all seven floors of this enchanting emporium, before it opens to the public. From the bustling toy sections to the immersive experience of the in-store displays, this is a magical opportunity for families to explore the store’s offerings in complete privacy and without the crowds.

To make this experience even more special, your children will have the chance to participate in the store’s traditional Opening Ceremony, a time-honoured event that adds an extra touch of wonder to your visit.

In addition to this unique experience, we also offer a variety of exclusive event options, from sleepovers inside the store to private hires and tailor-made celebrations.

Highlights

  • Exclusive Store Access: Enjoy private, red-carpet entry and one hour of exploration before the store opens to the public. Discover all seven floors filled with toys, games, and experiences that captivate both children and adults alike.

  • Opening Ceremony: Let your children take part in the traditional Opening Ceremony, a special event that brings the toy shop's magic to life.

  • Private Parties and Events: Take your experience to the next level with bespoke events, including private sleepovers in the store, themed parties, and exclusive hires for your family or special occasion.

Best Times to Go

This extraordinary experience is available on select dates, offering flexibility to plan a visit that suits your schedule. Please reach out to us for availability and further details on private event options.

Who This is For

This experience is perfect for families with children who wish to immerse themselves in a world of toys and imagination. Whether you're looking to celebrate a special occasion or create lasting memories, this is an unforgettable adventure that brings joy and wonder to all.

Why We Chose This Experience for You

"This iconic toy shop has been creating memories for generations of children. With exclusive access to this magical world, your family will enjoy a personalized, once-in-a-lifetime experience. From the red-carpet welcome to the excitement of the Opening Ceremony, it’s the perfect way to celebrate family, joy, and wonder." – Sybarite Team

An Example Itinerary

Day 1 – Arrival and Private Access
Arrive at the toy shop, where your personal shopper will greet you and guide you inside. Enjoy your private time exploring the seven floors of toys, discovering everything from classic favourites to new, exciting finds. Your children will also participate in the store’s special Opening Ceremony, making their visit truly unforgettable. Afterward, enjoy a bespoke shopping experience tailored to your family’s wishes.

To Note

  • Availability: This experience is available on select dates, and booking is essential. Please contact us to arrange your personalized visit.

  • Private Events: Inquire about our exclusive event options, including store-wide sleepovers, themed parties, and more.

  • Accessibility: The store is fully accessible for families with young children, ensuring everyone can enjoy the magic of this iconic location.

This family experience offers an exceptional way to immerse yourself in a piece of London’s history and enjoy a truly unique shopping experience that will delight and inspire all ages. Ready to experience the magic? Contact us to arrange your visit today.

Price available on enquiry

More information available upon request. Minimum duration may apply.
Please read our terms and conditions before booking.

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