Or take a look at Gossip Girl celebrity, Blake Lively whose platform, Preserve (https://www.preserve.us/), has garnered a good number of artisans not just in luxury fashion for men, women and children but also things like artisanal food. The derivation for the name of Lively’s site is self-explanatory but the aim is to essentially preserve the stories of artisans, their approach and philosophies.
Another small luxury brand gaining momentum is African fashion and lifestyle label, Lalesso (https://www.lalesso.com) where they strongly encourage transparency in their entire production cycle to produce fabulous vibrant print designs. Like Maiyet, they too set up their own independent, charity based, ecological and ethical clothing production unit that supports local talent and provides skills training as well as employment to Kenyans.
Then there are bigger names like Stella McCartney (https://www.stellamccartney.com/), a brand that focuses strongly on ethical fashion by employing eco-friendly garments in each collection. Even Tiffany & Co. (https://www.tiffany.co.uk/) is committed to sourcing their diamonds in an environmentally responsible manner having bought Laurelton Diamonds in 2002 providing Tiffany & Co. with traceability of the diamonds it mines.
Regardless of where we are at with technological advancement in the fashion industry, it is still a relief to know that there are a good number of brands out there encouraging the preservation of craftsmanship whilst creating opportunities for developing economies and thus making a conscious effort to conduct business in a mindful and sustainable way.
