Photographed by Glen Luchford, the campaign is an ode to Gucci Men’s Tailoring featuring their sartorial and technical pieces all “Guccified” in an edgy manner. Set against the romantic 16th century Villa Lante in Northern Rome, the Gucci campaign emulates Styles' personality and panache – urban, hip and laid back in the most tasteful of manners.
Our favourite look is the floral printed blazer featuring a velvet lapel with roaring tiger motifs underneath an emerald velvet accent of golden fringes. The slightly more questionable look – the gold Gucci headband.
