As you may well have heard, The Sybarite decided to expand their brand to the booming continent of Africa by launching in Ghana on March 5th 2020.
Taking The Sybarite to a whole new market is an exciting step which needed to be duly celebrated. With this in mind, our #TheSybariteAfrica launch event was born. The launch party took place at Kozo in Ghana and was well attended by sybarites of Africa.
The desire and demand for luxury experience continues to blossom in Africa, with a growing population of affluent, high-class individuals searching for their next venture into grandeur. It’s also clear that in Africa, and globally, the demand for experience over objects has flourished, ‘‘59% of those we talked to would rather spend their hard-earned cash on experiences rather than material things.’ (Eventbrite)
Ghana itself is one of the most stable countries across Africa, with a projected GDP increase of 5.5% in 2020, and is the ideal and chosen platform to launch The Sybarite experiences across Africa and globally. As the second-fastest-growing region in the world, there’s plenty of scope for the business of luxury experience in Africa.