Tell me more about your upbringing and how this inspired you to become an entrepreneur?
My parents taught me and my sister to save and be independent. But whatever we saved, we spent on clothes! Growing up we loved to dress up and take pictures. I always knew I’d make a career in fashion.
What were some of the biggest lessons you learned working in the modelling industry?
Be kind to everyone, you never know how the wheel turns. Also, be punctual—I think if you respect time, time will respect you back.
If you could describe AFTERHOURS in three words, what would they be?
Versatile, powerful, and modern.
What has been the most challenging part of launching a business so far?
While the creative part came naturally, I faced many challenges in the production and business sides of the process.
What is your favourite piece in the current collection?
Definitely the leather trench coat. It’s made of vegan leather, it’s very comfy, and can be styled in a million ways.
What is the one task you always do yourself and the task you recommend people outsource?
At the beginning it’s important to be involved in all aspects of the business. That way you can learn and understand how the whole process works. As I’m still in the beginning of my journey, I’m still involved in all tasks. The task I recommend people outsource is the one they do not master, for me it is online marketing.
Is there a particular business skill that you're currently trying to master?
I have new design ideas everyday, but bringing these ideas to life is not easy, so I’ve been trying to master the sourcing and production parts of the business.
Do you have any mentors you look up to?
I’m very inspired by young, entrepreneurial women who have carved their places in the industry. The co-founders of luxury streetwear brand The Attico have achieved so much so fast and I find their story very inspiring.