Given the recent popularity of craft beer, Innis & Gunn’s success is even more notable. Since its foundation in 2003, the brewer has continued to see year on year sales growth, with an annual turnover of £11.8 in 2015. In 2015 they sold over 23 million bottles of beer globally. Douglas Gunn Sharp, Master Brewer, and Founder at Innis & Gunn hope to see the Brewery reach new heights through their VR technology: “I’m excited to see how drinkers react when they’re thrust into dense woods and scale tall cliffs. By accessing the wilderness of Scotland we’re playing with the way people consume our beers, when we are no longer confined to the physical space we occupy, the possibilities for innovation are endless.”
With the Immersive & Gunn experience, the usually humble beer will transport you out of your local and into the extraordinary Scottish countryside. Just don’t invite a date.
The virtual reality experience is available at The Beer Kitchen by Innis & Gunn in Edinburgh and Dundee from 11th-16th August.
Find out more at http://www.thebeerkitchen.co.uk/discover/blog/
To experience it in London, visit:
Brewhouse & Kitchen Highbury
2A Corsica St, London N5 1JJ
Brewhouse & Kitchen Islington
Torrens St, London EC1V 1NQ
By Jenny Greenwood