5 Best Luxury Lingerie Brands on Our Radar For 2025
By
Cherelle Mukoko
on
18th August 2025
Contributor Cherelle Mukoko shares her favourite, luxury lingerie brands for the season.
As John Spence famously once said, "Burn the candles, use the nice sheets, wear the fancy lingerie. Don't save it for a special occasion; today is special".
What you wear under your clothes is almost as important as your outfit itself, so contributor Cherelle Mukoko has picked out her favourite brands that will leave any woman feeling confident and sexy.
Fleur of England
Quintessentially designed in the UK by founder Fleur Turner, Fleur of Englandhas been hugging women’s beautiful bodies for 23 years, and only seems to be elevating each year with their sexy designs. Investment pieces that will stand the test of time, as well as provide comfort and style, Fleur of England originated from a young girl who dreamed and appreciated the importance of femininity, and you can see and feel that passion within the brand.
In an age where women are becoming more confident and open with their femininity and sensuality, wearing beautiful lingerie is just one of the ways in which we can honour our gift of feminine power. Coco De Mer embodies this sentiment. Owner and CEO Lucy Litwack is a catalyst for promoting female pleasure and empowerment. From bodysuits to plunge bras, this brand has made sure every woman, every shape and every age has something special to adorn their body.
Wacoal
Wacoalwas launched in Japan in 1949 and prides itself in its attention to detail. If you’re unsure about size and fit, Wacoal also has a fantastic virtual fitting service that has been tried and tested by me. I admit I was very sceptical at first, but it truly is an excellent service.
Juliemay is a sustainable lingerie brand that is conscious about maintaining a low impact on the environment. With three key sustainable projects that the brand participates in: Eden Reforestation Projects, Plastic Bank Recycling, and Improved Cook Stoves In Malawi, every purchase includes a donation to one of these incredible projects. Although Juliemays most unique selling point is that they specialise in allergy-friendly lingerie for women who suffer with a range of skin conditions, from Eczema to Psoriasis.
If you are looking for something timeless and classic to its core, then look no further. This high-end French brand has been designing innovative lingerie and swimwear since 1964. Empreinte are experts when it comes to dressing large busts, and caters for woman ranging from a C-H cup. Empreinte combines great support with French elegance, and will give you the inner confidence to shine.
An array of luxurious labels can be purchased online. Stalwarts include the likes of Coco de Mer, Agent Provocateur, Intimissimi and La Perla, while newer brands include Dora Larsen, Fruity Booty and Ysé.
Cotton, satin, silk and lace are often used for a softer and more luxurious feel.
Ultimately it depends on each individual. Some garments, while beautiful, might not be practical enough for everyday wear. Nonetheless, there are plenty of lingerie items that look the part without scrimping on comfort.
Many brands offer bespoke services for an added dose of luxury. Tweaks include alternative colourways, size variations, alterations, and customised packaging.
Meet Serra Türker Bayır, the founder of Misela. The Istanbul-founded luxury brand which has built a reputation for its exquisite, handcrafted bags and travel accessories
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