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Meet the Board Advisor of a Multimillion $ Property Company

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By Niamh Walsh on 5th January 2023

Meet Jean-Noël Bioul, an advisor to the board of the property company, Green Jacket Partners, and former global sponsorship director of Rolex.

Currently One Green Way is only present within the Portugal property market; are there any plans to develop the presence further, either in Portugal or internationally?

One Green Way was conceived as an exclusive residential gated community and is a bespoke product. Nestled between the pines of the Ria Formosa Natural Park and the pure white sand of the Praia do Quinta do Lago, the architecture, layout and landscaping of One Green Way reflects its spectacular natural setting. However, while the design and architecture are exclusive to Quinta do Lago, its services and facilities will deliver internationally recognised standards of luxury and convenience.

What sets One Green Way residences apart from other luxury developments and homes?

Where do I start?! Quinta do Lago has long set the unrivalled standard of residential resort living, and award-winning One Green Way is the crowning achievement that completes its development plan. One Green Way’s incomparable location on the resort’s North Course provides easy access for residents to championship golf courses, state-of-the-art sporting facilities, vibrant shopping and fine dining. Of particular note, this exclusive gated community of 89 sleek serviced residences due to complete in 2024 presents the last development opportunity in Quinta do Lago, and is seen as one of the Algarve’s foremost residential and investment opportunities since launching in March 2022.
Balancing health and wellness with comfort and style, residents at One Green Way can enjoy the ultimate in outdoor living in a climate where the sun shines for over 300 days a year. Designed to foster a sense of belonging and community, the development offers its residents a unique, carefully curated set of convenient facilities and amenities that can be enjoyed individually or together. Located on the 12th hole of the North Course designed by the former Ryder Cup Captain Paul McGinley, One Green Way is a natural choice for the golfer. Endless opportunities to unwind throughout the many socially active communal spaces within the development include the 1,500 sqm flagship Clubhouse, spa and beauty salon, communal pool, green belt jogging and fitness track, Trackman Golf Simulator and rooftop bar lounge. When business calls, a state-of-the-art business centre provides connectivity and services year-round. A dedicated personalised concierge service creates connections for every purpose.

Buyers at One Green Way can choose from three types of residence - Panorama, Garden and Horizon.  Whilst the Panorama and Garden Residences offer the convenience of condominium living, the spacious five and six-bedroom Horizon villas combine high-spec comfort and 21st century living with wine cellars, chefs’ kitchens and gyms.  Home offices and cinema rooms provide the ideal place for working or relaxing.   Indoor-outdoor dining areas, terraces and landscaped gardens maximise outdoor-living possibilities in a country with over 300 days of sun. No matter what suits your lifestyle best, every property features kitchens by Gaggenau and cabinetry by Molteni&C, and is finished to the same exacting standard, carefully designed by Vilaça Interiors.  

Added to this, One Green Way is within close reach of the Algarve’s thirty-one golf courses, six Michelin starred restaurants, international schools, hospitals, leisure facilities and shopping plazas, One Green Way is ideally located for both permanent and occasional residents.

With no time difference between Portugal and the UK and a flight time of under three hours from London or Dublin, One Green Way is a home-from-home and is proving exceptionally popular with a variety of buyers drawn by Portugal’s tax benefits, the Algarve’s unspoilt coastlines and low-octane lifestyle.


What has driven the recent blurring of the lines between luxury hospitality and residential around the world?

Branded residences emerged as a real estate segment about 20 years ago. For some of the large luxury hotel groups, branded residences are a natural brand extension, trading on a tradition of hospitality, service and high-end amenities.  For the buyer, branded hospitality offerings in the residential sector signal a level of luxury, services and expectation and open up a world of experience, as well as creating opportunities to create the wow-factor in marketing.  One Green Way combines a luxury residential experience with all the convenience and facilities that usually come with five-star luxury hotels.

Are there any other interesting trends at play in the branded residence/luxury real estate space?

High-end branded residential that delivers an experience is not just the preserve of the luxury hotel groups. Armani, Versace and Bulgari are all high-profile examples of luxury brands successfully moving into the hospitality space.  Recently we have seen the automotive sector also moving into the branded residential sector, particularly in hot branded residential markets such as Miami and Dubai.  

The pandemic drove a so-called ‘race for space’ as buyers escaped the country to purchase holiday homes and residences; was this trend evident at One Green Way , and how do you foresee the future for global holiday hotspots going forward?

The pandemic was a significant factor, but not the only one, that encouraged overseas owners of property in Portugal to spend more time in their holiday homes, re-prioritise their lifestyles, and in some cases, make Portugal their permanent place of residence.  Other important factors include the ease of remote working, with the added benefit that Portugal is in the same time zone as the UK.  Furthermore, with Lisbon deemed a ‘smart City’ and Portugal widely regarded as one of the best places in the world to live because of its lifestyle, competitive tax regime and advantageous schemes for non-habitual residents and HNWIs, we believe Portugal will become increasingly attractive to visitors and buyers from other international markets, including the US and the Middle East. 

Tell us more about the One Green Way invitational. How does it represent OGW as a brand?

The One Green Way Invitational brings together some of the games’ leading names to play in a mixed pro-am tournament of 60 legends and 60 guest players.   Hosted by Green Jacket Partners and investor SPX Capital, the inaugural tournament took place earlier this year to mark the launch of the One Green Way development.  The second tournament, head-lined by some of the best-known names in golf will take place in February 2023.  We are thrilled to have secured Colin Montgomerie, Bernhard Langer and Annika Sörenstam amongst other golf glitterati, who will be competing for the €332,000 prize money.  It promises to be a very exciting few days for everyone involved. My many years’ experience managing Rolex’s global sponsorships taught me that luxury brands need to be impressive both in a functional and an emotional way, and that creating a connection between customers and the brand is as important as the use of materials or designs that are considered traditionally luxurious.  The One Green Way Invitational is a wonderful example of how the experience of an unforgettable game of golf has the power to create a deeper connection between the players and the brand itself.

And finally, what’s the best piece of advice you have ever received?

 Definitely a quotation that I learned and have never forgotten from my President at IMG Mark McCormack: “I can tell more about how someone is likely to react in a business situation from one round of golf than I can from a hundred hours of meetings.” 

One Green Way

Quinta do Lago Plot AL3

Rua Nabão Lote AL3 8135-024 Almancil,

Algarve, Portugal


Phone: +351 912 638 490

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