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The wonderful world of premium tequila

Casamigos Bottle and Margarita.

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29th October 2021

With a steady increase in consumption over the last 10 years, tequila has moved into the luxury sphere, just as Belvedere created a similar space for vodka. Tequila is no longer just the party drink/ shot at a club.

Tequila consumption in the US rose by almost 50% in 2020. Although many say, ‘When times are good people drink, but when times are bad people drink more’, the pandemic is not solely to blame for the increase in popularity of tequila.

With a steady increase in consumption over the last 10 years, tequila has moved into the luxury sphere, just as Belvedere created a similar space for vodka. Tequila is no longer the party drink/ shot at a club, but a liquor that is sipped and enjoyed by connoisseurs, and for which people pay quite a lot of money.

After much research, and an interesting process of research at that, The Sybarite team too has been converted to tequila lovers. While we have no issues in continuing our tequila tasting sessions, we are delighted to present you our (first) selection of favourite tequilas, both of which have become a staple on Fridays in our office.

We started our tequila tasting with an easy, popular-by-celebrity-creation, tequila, Casamigos. This small-batch, ultra-premium tequila is the perfect introduction to learning to drink a smooth tequila. This tequila does not need salt or lime and can be enjoyed any way you wish. Since launching in 2013, George Clooney and Rande Gerber’s Casamigos has gone from strength to strength – so much so that in 2016 they formed their own company to handle the import, marketing and selling.

The Casamigos Tequila collection consists of a Blanco, Reposado, Anejo and Mezcal. Although we are normally partial to Añejo, we were advised on the Reposado, as it is known as the tequila with one of the most pure agave flavours. We were not disappointed. The Reposado has a creamy flavour and an almost smoky consistency, making it interesting to sip and not too heavy on the taste. Clooney and Gerber love tequila, love to enjoy tequila with friends, so they made a tequila to enjoy with friends. And you know what George, Rande and Mike – we are entirely sold.

Second in our tequila tasting task was the beautiful, majestic Clase Azul. Known as the icon and pioneer of the family, we were delighted to received the beautiful blue and white bottle Clase Azul Tequila Reposado. Their story, design and production focuses heavily on the production in Mexico and being a product of Mexico. All of the agaves are grown 6 years or more, which is why it is unsurprising that this Reposado makes the top 10 year list year after year.

This reposado is an absolute joy to sip. Made with slow-cooked 100% Blue Weber Agave, this reposado is warming, with soothing caramel and vanilla flavours. Perfectly accompanied by a charcuterie board, this has to be our favourite (and necessary) addition to any table.
Aside from the top class flavour, the decanters are truly a piece of art, and possibly some of the most beautiful bottles we have ever seen. Handmade in the small Mexican town of Santa María Canchesda, the owner Arturo Lomeli has wonderfully combined his education in pottery and tequila making . Their limited edition bottles are an absolute collectors item, so we say keep drinking the Clase Azul!

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