A percentage of the net proceeds from the ZAYN X VERSUS collection will be donated to charity.
Additionally, ZAYN will star in the next two Versus advertising campaigns; the first, for the Spring /Summer 2017 collection, will debut in February 2017, and the second will appear later in the year, no doubt broadcast to his combined following of 35 million on Instagram and Twitter.
“ZAYN is one of the most exciting personalities on the world stage right now" Donatella Versace said. "When we first met, he told me how much he loves fashion. I thought it would be fantastic to collaborate on a new Versus collection together. And, given ZAYN’s huge fan base around the world, I expect there will be a lot of excitement about what we create together.”
ZAYN said: “I think Versus has always been a very cool brand. It’s a great brand for me and for people in my generation. I’ve always wanted to design clothes, and there’s no brand I’d rather design for than Versus. The bonus is that I get to collaborate with Donatella, whom I love and admire. I know we’ll create something amazing.”