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The Ganni girls of the world were onto something when they began worshipping at the altar of the Danish brand, but the trend points to something far bigger.
Scandi fashion has been stealthily increasing in popularity, beloved for its playful aesthetic and ability to fuse the experimental with the effortless.
Below, the Scandi fashion labels to have on rotation this season and beyond.
Having launched in 1997, Acne Studios is arguably one of the first brands to have put Scandi style on the map. Specialising in ready-to-wear fashion including raw denim, knitwear and upcycled patchwork tops, the brand leans on preloved fabrics and fair trade cotton.
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An early-adopter of the eco-friendly denim movement, Nudie Jeans utilises 100% organic cotton and prides itself on production transparency. Proving that you needn’t sacrifice style in the sustainability process, the brand offers a range of trend-forward cuts and colours from straight leg to boot-cut, making them a long-lasting wardrobe staple.
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Needing no introduction, Ganni has been spotted on every major celebrity (including Bella Hadid and Miley Cyrus), influencer and it-girl alike. From the infamous boots to the well-worn scarf, the label has become synonymous with Scandi style, offering a masterclass in how to build a cult brand.
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Self-described as a ‘conceptual knitwear challenging traditions,’ A Roege Hove never fails to leave a lasting impression both on and off the runway. Founded in 2019, the label takes an artistic approach to design, as seen in its form-fitting dresses and cut-out tops and skirts.
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Whimsy and ethereal are just a few words used to describe Cecilie Bahnsen — the luxury womenswear brand blending romanticism and pragmaticism. Dramatic puffed sleeves, oversized bows and lace-up backs are just a few defining characteristics of this beloved Danish brand.
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With a keen eye for Scandi chic but always through the lens of eco-consciousness, Bite Studios’ aesthetic is defined by tailoring, long-line draping and sheer layering. Standing for ‘By Independent Thinkers for Environmental Progress’, the label is meticulous about creating pieces designed to stand the test of time, utilising organic fibres and recycled fabrics.
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Founded in 1993, Samsøe Samsøe is widely recognised as a Nordic centric brand. Simplicity is key here, with collections featuring a range of unpretentious fashion and accessories which are equal parts clean and contemporary.
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Based in Copenhagen, Rotate Birger Christensen fuses Scandi style with 80s glamour, manifested in a range of covetable party wear in bold, colourful designs. The brand’s designers are known for favouring unique embellishments and draping techniques, resulting in unforgettable pieces that are guaranteed standouts.
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Structured silhouettes are the defining characteristics of Baum und Pferdgarten’s pieces. Strong colours and standout prints are the label’s bread and butter, with longline coats, matching sets and sundresses forming part of a highly covetable collection.
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