The name El Rayo means “lightning” and refers to the Mexican folk story of lightning striking the blue agave plant and creating tequila. I was delighted to be able to sample both of El Rayo’s tequilas. The duo makes their tequila using both highland and lowland agave to create a high-quality unique blend. They also use a double distilling process with 105-year-old copper stills. The first tequila I tried was the El Rayo Plata or “silver” variety which has a combination of pepper, pineapple, and floral. The plata is pure and smooth with citrus notes. You can taste the quality of the ingredients used and it went perfectly with a splash of tonic. The El Rayo Reposado or “rested” version is matured for 7 months in oak whiskey casks and has caramel, almond, and vegetal notes. The almond flavour really came through with this one and it was a very different and intriguing taste experience.
The team behind El Rayo Tequila no doubt has a real passion for their product and their business. The newly-launched brand has come out swinging in a sea of fierce competition with punchy design, clean flavours, and a story that is both relatable and engaging.
