The Luxy App

In a world with an ever-increasing number of dating apps and agencies, one in particular is going a long way to stand out from the crowd, to effusive but somewhat mixed response. Luxy is a provocative app that only allows the richest and most beautiful people to join, with users themselves able to vote people in or reject them based on their salary and appearance.

In a unique move, Luxy is now going to welcome businesses into this elite fold. Luxy Business Cards will allow businesses to set up a profile, with links to their social media and websites to attract users of the app. However, just as in romantic relationships, money talks and each business has to offer something to Luxy users, whether it be discounts, exclusive membership or a free gift.

With a simple left/right swipe, users are able to save businesses to their online card-holder and reject those that they have no interest in. Importantly, however, once connected to a business the power is still with the user to browse the offers available without receiving hundreds of advertisement emails; a rare luxury in today’s online world.                      

This is an innovative move by an already distinctive service. Instead of confining themselves to private messages between users, Luxy has become more of a ‘Millionaires Club’, with a forum for general conversations and a page dedicated to photos showcasing the activities of society’s most elite 1%.