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Innis & Gun ‘s virtual taste of beer

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Hand-crafted, luxury experiences curated by our team—speak to our concierge to learn more

Digital innovation has transformed our culture over the past few years; from dodging Pokémon hunters on the way to work to the ability to see Elvis perform live, we live in a society that thrives on virtual reality. And now the revolution has reached the staple of the Great British diet: beer.

Scottish Brewer Innis & Gunn are unveiling the first ever virtual reality experience: Immersive & Gunn. Head to the Beer Kitchen in Edinburgh or the Brewhouse Highbury (due to open in a couple of weeks), order the brewer’s Original or Lager, and be transported to the Scottish countryside and the home of Innis & Gunn. With a VR headset and the push of a button, customers will find themselves...

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