He also cites his staff as one of the unique selling points of the club. “There are two things that bring this building to life – the state of the art interior and the team that are running it. The level of personal service we offer is exceptional – you don’t find it in a serviced office environment even in the smartest offices. Without a team here, this becomes a brick and mortar. A sterile environment.”
Simon is keen to set 12 Hay Hill apart from what he calls London’s “social clubs”. Predominantly, he looks to attract interesting and inspirational businesspeople who want to work somewhere a bit different. He explains: “We are not a private members club, we are a Business Club – a lot of people make that mistake. If you come here looking for the equivalent of the Arts Club you are going to be disappointed. What you will get is a level of service that matches and surpasses these clubs.”