Food and Drink
The wonderful world of premium tequila
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With a steady increase in consumption over the last 10 years, tequila has moved into the luxury sphere, just as Belvedere created a similar space for vodka. Tequila is no longer just the party drink/ shot at a club.
Tequila consumption in the US rose by almost 50% in 2020. Although many say, ‘When times are good people drink, but when times are bad people drink more’, the pandemic is not solely to blame for the increase in popularity of tequila.
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