The staff were very welcoming and after checking in we were shown straight to our room on the top floor. There are 199 rooms on floors 1-8, with one suite on each of the first seven floors and then a penthouse on the top floor, which is where we were staying. All of the suites are in the angled point of the building, and so have views across City Road and onto Macclesfield Road. The quirky décor, funky furniture and bare concrete ceilings with visible ducting doesn’t leave you at reception - as the doors opened on the 8th floor, we were greeted by a long, dark and moody corridor where all the entrances to the rooms were street doors in a mixture of bold colours. The lighting was definitely something that had been given a lot of thought.
London’s boldest hotel NHOW

Nestled in the heart of East London and designed by renowned architect duo Project Orange, the nhow London is eccentric and unique.
This isn’t the sort of hotel I would normally check into, but its interiors fascinated me and so, I was intrigued about how much luxury this uber-cool hotel could provide.
Just 10 minutes from Angel and Old Street stations, the nhow is incredibly convenient for anyone exploring this side of the city. The outside is quite unremarkable, but once you walk through the doors you're greeted by a bold and playful British theme which looks like it could have been created by Lewis Carroll and Banksy - think graffiti, a 30ft rocket ship Big Ben and House of Hackney seating that wouldn't look out of place at the Mad Hatter's tea party. If nothing else, it oozes fun and fits with it’s east London location.




The penthouse has its own guest toilet before you even enter the main room, which we were told is good for when you are entertaining. I was slightly taken aback with the boldness of the room when we first walked in. The green shag pile carpet was something I have never experienced before, however it didn’t look out of place in this ‘too cool for skool’ hotel. The bathroom had a large roll top bath, against a large flower design backdrop and a gold sink. The shower was just what I needed after a day out in town and the king size bed looked rather inviting. All rooms have Dilmah tea with a full-size teapot and a machine for the coffee. Our suite also had a Marshall sound system which we enjoyed listening to while we got ready for dinner. There is very much a royal theme going on and we were delighted with our ‘King’ and ‘Queen’ robes and embroidered royal towels. The staff had also left me a little gift of cookies and a present to take home for my two children. (There had definitely been some Instagram stalking going on!)

All of the bedrooms in this hotel are funkily decorated. Think bed heads etched with portraits of the Queen, green-tiled rain showers, luxury Dilmah tea and poster prints declaring that “populism is all the rage”.
Before dinner we enjoyed a couple of cocktails at the bar where we were looked after by a very friendly waiter. Having looked at the restaurant menu, and having already had a little too much to drink, we opted for a couple of starters and side dishes to share, and I am glad we did. The portions were huge, but also delicious. The only downside to the bar area was how quiet it was, so I am hoping as more people find out about this funky East London newbie, that it will become ‘a go to place’ for drinks and dinner post work.
After returning to our room, we enjoyed a little people watching on the streets below, before collapsing into the soft sheets. This isn’t your typical luxury hotel, but it is definitely up there if you are craving that East London vibe when you are looking for somewhere to stay.

Share this Article
You Might Also Like
-
Why Rome is the Ultimate Solo Travel Destination in 2025
In 2025, Rome invites solo travellers to experience its timeless charm with the added allure of the Jubilee Year – offering rare access to sacred sites and a quieter, more intimate journey through the Eternal City.
-
Luxury Psychedelic Retreats: The Future of Transformational Travel
Not long ago, psychedelic retreats were something you had to hear about through word of mouth. Now, the scene has changed dramatically.
-
Meet The Upstart River Cruise Company Making Waves In Europe
River cruising is the perfect antidote to the bloated ocean cruises that occasionally dominate news headlines.
-
Cora Cora Maldives: Freedom Found
With approximately 1,200 islands and close to 190 resorts (a figure that is endlessly growing) how do you choose where to reside for your stay? The Sybarite’s vote goes to Cora Cora.
-
Spend The Perfect Easter Weekend In The Scottish Highlands
Embrace the spirit of adventure and indulge in Highland hospitality as you embark on an unforgettable Easter getaway amidst the rugged beauty of the Scottish Highlands.
-
Discover The World's Most Luxurious Sleep Retreats
Sleep isn’t a luxury unless you’re not getting enough of it. Between late-night scrolling, packed schedules, and stress that doesn’t clock out, quality rest is harder to come by than it should be.
-
Nine Restaurants On Our Radar For 2025
A new year brings a refreshed stack of restaurants to try. Heres the ones that should be at the top of your list.
-
Top Table: The Ninth
Yvette Thomson dines at the Michelin-starred restaurant in London’s Fitzrovia.
-
20 Best Afternoon Tea In London 2025
Londons afternoon tea scene is a delightful blend of tradition, innovation, and elegance, offering something for every taste and occasion.
-
Whats On Our Radar This Month
From exciting new openings to product launches you’ll want to add to basket these are the sixteen things on The Sybarites radar in May.
-
London's Most Coveted Vinyl Bars For Your Next Night Out
Calling all audiophiles.
-
How to Make Champagne: A Simple Guide To Crafting Bubbly Bliss
Making champagne might seem like something best left to French winemakers in centuries-old cellars, but the process is surprisingly approachable once you understand the basics.
-
Buy Your Next Property With The Sybarite
Discover Sybarite Stays, our new brand extension, and property division of The Sybarite.
-
New York City's Top 5 Luxury Hotels
New York City's extravagant allure finds its zenith in our handpicked selection of the top 5 luxury hotels, where every whim and desire is catered to, to create an experience you won't forget.
-
Introducing Sybarite Stays
We sit down with Editor-In-Chief John Cofie to discuss what Sybarite Stays, our new brand extension, means for lovers of luxury.
-
Designing The Perfect Holiday Home With Thorps Founder
With over 40 years of expertise, Thorp Design is renowned for creating interiors that are both stylish and practical, blending luxury with a deep understanding of the spaces they inhabit.
-
First-Class Design
Meet Landmass, the leading design and property development company behind some of the world’s most visually arresting properties.
-
August: The Future Of Luxury Holiday Property Ownership
The Sybarite sits down with August Co-Founder and CEO Mélie Dunod to learn more about the pioneering luxury lifestyle and real estate company.
-
The Sybarite Q&A with Narelle McDougall, General Manager of Amilla Maldives
In this exclusive Q&A interview with the resort’s General Manager, we’ll explore what makes Amilla Maldives a standout destination in the Maldives, the philosophy behind its impeccable service, and the experiences that guests can look forward to.
-
Women Who Launch: Molly Aldridge of The JJ Club
“I’ve always liked bringing people together for a common goal, sharing connections and ideas that make a difference,” says Molly Aldridge, Southwest London mum of two and founder of The JJ Club.
-
Holmes Hotel - Boutique Luxury Hotel in London
Located on the glossy Chiltern Street in Marylebone lies a luxury boutique hotel that makes the ideal place to stay during a short weekend getaway in London. This cosy hideaway is made up of four beautifully restored Georgian buildings — a true gem in the esteemed Marylebone Village.
-
Amilla Maldives: Where Space, Value, and Personalized Dining Meet
Tucked away in the Baa Atoll, a UNESCO Biosphere Reserve renowned for its vibrant marine life and crystal-clear waters, Amilla is a hidden gem that captivates guests with its unique charm, exceptional offerings, and prime location.
-
The Best Destinations For Winter Sun
As winter sets in and the chill creeps across the UK, many travellers are dreaming of sun-soaked escapes to warmer destinations.
-
Portella Palma: A Mediterranean Haven of Elegance and Tranquillity
Nestled along the sun-kissed shores of the Mediterranean, Portella Palma is a destination that defines understated luxury.