The staff were very welcoming and after checking in we were shown straight to our room on the top floor. There are 199 rooms on floors 1-8, with one suite on each of the first seven floors and then a penthouse on the top floor, which is where we were staying. All of the suites are in the angled point of the building, and so have views across City Road and onto Macclesfield Road. The quirky décor, funky furniture and bare concrete ceilings with visible ducting doesn’t leave you at reception - as the doors opened on the 8th floor, we were greeted by a long, dark and moody corridor where all the entrances to the rooms were street doors in a mixture of bold colours. The lighting was definitely something that had been given a lot of thought.
London’s boldest hotel NHOW
Nestled in the heart of East London and designed by renowned architect duo Project Orange, the nhow London is eccentric and unique.
This isn’t the sort of hotel I would normally check into, but its interiors fascinated me and so, I was intrigued about how much luxury this uber-cool hotel could provide.
Just 10 minutes from Angel and Old Street stations, the nhow is incredibly convenient for anyone exploring this side of the city. The outside is quite unremarkable, but once you walk through the doors you're greeted by a bold and playful British theme which looks like it could have been created by Lewis Carroll and Banksy - think graffiti, a 30ft rocket ship Big Ben and House of Hackney seating that wouldn't look out of place at the Mad Hatter's tea party. If nothing else, it oozes fun and fits with it’s east London location.
The penthouse has its own guest toilet before you even enter the main room, which we were told is good for when you are entertaining. I was slightly taken aback with the boldness of the room when we first walked in. The green shag pile carpet was something I have never experienced before, however it didn’t look out of place in this ‘too cool for skool’ hotel. The bathroom had a large roll top bath, against a large flower design backdrop and a gold sink. The shower was just what I needed after a day out in town and the king size bed looked rather inviting. All rooms have Dilmah tea with a full-size teapot and a machine for the coffee. Our suite also had a Marshall sound system which we enjoyed listening to while we got ready for dinner. There is very much a royal theme going on and we were delighted with our ‘King’ and ‘Queen’ robes and embroidered royal towels. The staff had also left me a little gift of cookies and a present to take home for my two children. (There had definitely been some Instagram stalking going on!)
All of the bedrooms in this hotel are funkily decorated. Think bed heads etched with portraits of the Queen, green-tiled rain showers, luxury Dilmah tea and poster prints declaring that “populism is all the rage”.
Before dinner we enjoyed a couple of cocktails at the bar where we were looked after by a very friendly waiter. Having looked at the restaurant menu, and having already had a little too much to drink, we opted for a couple of starters and side dishes to share, and I am glad we did. The portions were huge, but also delicious. The only downside to the bar area was how quiet it was, so I am hoping as more people find out about this funky East London newbie, that it will become ‘a go to place’ for drinks and dinner post work.
After returning to our room, we enjoyed a little people watching on the streets below, before collapsing into the soft sheets. This isn’t your typical luxury hotel, but it is definitely up there if you are craving that East London vibe when you are looking for somewhere to stay.
Share this Article
You Might Also Like
-
When is Rio Carnival? - Dates, Details, and More
Considering a trip to Brazil to soak up Rio's carnival spirit? Keep scrolling to discover all there is to know about the legendary celebration.
-
Das Central Sölden: Where Alpine Precision Meets 007 Glamour
Das Central Sölden isn't just another luxury ski resort, it's where James Bond met the Alps, and where we discovered that true alpine hospitality means perfecting every detail, from seamless ski-in experiences to wine aged at 3,048 meters. Below, discover The Sybarite's review...
-
Majestic Marbella: Savouring Serenity at Anantara Villa Padierna Palace
Ina Yulo Stuve found rest and rejuvenation at Anantara Villa Padierna Palace. Read her honest verdict below...
-
Island of Revival: Milaidhoo Maldives
Maria Holloway checked into Milaidhoo Maldives to discover an oasis of calm during the property's annual wellness month.
-
Why Purobeach Resort Santa Ponsa is the Ultimate Spot For Beachside Bliss
The five-star resort opened its doors in the summer of 2025. From next-level dining and relaxed interiors to transformative wellness rituals, this Mallorcan resort ticks plenty of boxes.
-
Beguiling Boston
Sarah Rodrigues embarks on a sophisticated transatlantic escape, where culture meets political history.
-
Valentine's Day 2026: 16 Seriously Chic Gifts For Her
From decadent chocolate to glittering gems, discover our curated round-up of the best Valentine's Day gifts for her.
-
A Champ at Tramp: Luca Maggiora on His Revival of the Iconic Venue
For our Autumn/Winter print edition, Phoebe Tatham spoke to hospitality heavyweight Luca Maggiora about his revival of Tramp and what comes next.
-
Meet The Chef: Luke Selby of Palé Hall
Having refined his skills at a plethora of renowned restaurants including Le Manoir aux Quat'Saisons, Evelyn's Table, and Restaurant Gordon Ramsay, Luke Selby is a force to be reckoned with in the culinary world. Find out more about his latest venture in The Sybarite's exclusive interview below.
-
What's On Our Radar This Month: January 2026
From hyped restaurant launches and themed events to the latest in hair and beauty, here are 14 things on the Sybarite’s radar this January.
-
Best Michelin-starred Restaurants in London For New Year's Eve
As 2026 looms, discover our pick of some of the best Michelin-starred restaurants in London for a truly memorable New Year's Eve.
-
What's On Our Radar This Month: December 2025
From buzzy new restaurant launches and immersive exhibitions to the latest beauty releases, here are 12 things on the Sybarite's radar this December.
-
Women Who Launch: Meet Interior Designer Portia Fox
In This edition of Women Who Launch, The Sybarite caught up with interior designer Portia Fox to discuss her fascinating career arc, why London continues to inspire her, and her trend predictions for the remainder of 2026.
-
Women Who Launch: Meet Interior Designer Rebecca Hughes
In this edition of Women Who Launch, we spoke to Rebecca Hughes about her journey into interior design, her creative process, some of her key milestone moments, and more.
-
Luxury Living Aboard One-of-a-kind Residential Megayacht, The World, Residences at Sea
Baldwin Ho explores luxury living on The World, Residences at Sea, spotlighting everything from its fascinating history to its spectacular amenities.
-
Buy Your Next Property With The Sybarite
Discover Sybarite Stays, our new brand extension, and property division of The Sybarite.
-
Top 5 Hotels in New York for a Luxury Stay
New York Citys extravagant allure finds its zenith in our handpicked selection of the top 5 luxury hotels, where every whim and desire is catered to, to create an experience you will not forget.
-
Introducing Sybarite Stays
We sit down with Editor-In-Chief John Cofie to discuss what Sybarite Stays, our new brand extension, means for lovers of luxury.
-
The Biggest Red Carpet Events to Look Out For in 2026
In the wake of the glittering Golden Globes and Grammys, join The Sybarite as we take a closer look at future red carpet events in the calendar for the remainder of 2026.
-
A Hidden Gem of the Orient: Discovering Penang & the Timeless Allure of Shangri-La Rasa Sayang
For those mapping out an escape through Asia, one destination that continues to fly just under the radar is Penang - Malaysia’s storied island jewel where culture, cuisine, and coastal beauty converge.
-
In Conversation: Adam von Gootkin On His New Private Members' Club
The Sybarite sat down with the co-founder & CEO of Highclere Castle Spirits, Adam von Gootkin, to discuss the upcoming launch of his new private members' club, House von Gootkin.
-
Editor's Picks: Party Season Edition
Deputy Editor Olivia Bennett selects the fashion showstoppers and wellness essentials to carry you through the party season.
-
10 Best Places to Go in January 2026: Your Luxury Travel Guide
January is synonymous with starting anew. It's typically a time for setting goals, new ambitions, and fresh adventures. In this guide, discover some of the top destinations worth adding to your list to kick start 2026.
-
In Conversation With Le Haus Founder Ronald Ndoro Mind
The Sybarite sat down with entrepreneur Ronald to discuss his latest venture, Le Haus, and the future of luxury travel. Read our exclusive interview with him below...