The staff were very welcoming and after checking in we were shown straight to our room on the top floor. There are 199 rooms on floors 1-8, with one suite on each of the first seven floors and then a penthouse on the top floor, which is where we were staying. All of the suites are in the angled point of the building, and so have views across City Road and onto Macclesfield Road. The quirky décor, funky furniture and bare concrete ceilings with visible ducting doesn’t leave you at reception - as the doors opened on the 8th floor, we were greeted by a long, dark and moody corridor where all the entrances to the rooms were street doors in a mixture of bold colours. The lighting was definitely something that had been given a lot of thought.
London’s boldest hotel NHOW

Nestled in the heart of East London and designed by renowned architect duo Project Orange, the nhow London is eccentric and unique.
This isn’t the sort of hotel I would normally check into, but its interiors fascinated me and so, I was intrigued about how much luxury this uber-cool hotel could provide.
Just 10 minutes from Angel and Old Street stations, the nhow is incredibly convenient for anyone exploring this side of the city. The outside is quite unremarkable, but once you walk through the doors you're greeted by a bold and playful British theme which looks like it could have been created by Lewis Carroll and Banksy - think graffiti, a 30ft rocket ship Big Ben and House of Hackney seating that wouldn't look out of place at the Mad Hatter's tea party. If nothing else, it oozes fun and fits with it’s east London location.




The penthouse has its own guest toilet before you even enter the main room, which we were told is good for when you are entertaining. I was slightly taken aback with the boldness of the room when we first walked in. The green shag pile carpet was something I have never experienced before, however it didn’t look out of place in this ‘too cool for skool’ hotel. The bathroom had a large roll top bath, against a large flower design backdrop and a gold sink. The shower was just what I needed after a day out in town and the king size bed looked rather inviting. All rooms have Dilmah tea with a full-size teapot and a machine for the coffee. Our suite also had a Marshall sound system which we enjoyed listening to while we got ready for dinner. There is very much a royal theme going on and we were delighted with our ‘King’ and ‘Queen’ robes and embroidered royal towels. The staff had also left me a little gift of cookies and a present to take home for my two children. (There had definitely been some Instagram stalking going on!)

All of the bedrooms in this hotel are funkily decorated. Think bed heads etched with portraits of the Queen, green-tiled rain showers, luxury Dilmah tea and poster prints declaring that “populism is all the rage”.
Before dinner we enjoyed a couple of cocktails at the bar where we were looked after by a very friendly waiter. Having looked at the restaurant menu, and having already had a little too much to drink, we opted for a couple of starters and side dishes to share, and I am glad we did. The portions were huge, but also delicious. The only downside to the bar area was how quiet it was, so I am hoping as more people find out about this funky East London newbie, that it will become ‘a go to place’ for drinks and dinner post work.
After returning to our room, we enjoyed a little people watching on the streets below, before collapsing into the soft sheets. This isn’t your typical luxury hotel, but it is definitely up there if you are craving that East London vibe when you are looking for somewhere to stay.

Share this Article
You Might Also Like
-
Where is Hot in September? 6 Best Destinations to Add to Your List
From the baked slopes of Provence to the hustle and bustle of Rio de Janeiro, here are the best destinations to add to your list for an extra dose of sunshine this autumn...
-
A Scenic Cliffside Escape at InterContinental Koh Samui, Thailand
The InterContinental Koh Samui is a secluded luxury beachfront resort perched along the tranquil shores of Taling Ngam Bay, offering sweeping, uninterrupted views of the Gulf of Thailand.
-
Checking In: Pennyhill Park
Standing proudly within 120 acres of manicured parkland and serene woodland, Pennyhill Park is Surrey’s quintessential luxury retreat.
-
Why Antigua is the Ultimate Spot for Luxury Living
The Caribbean isle is renowned for its impressive 365 beaches. Discover why Antigua is becoming increasingly popular for luxury living with a sustainable edge.
-
Mayan Magic at Chablé Maroma
It can seem near impossible to find a pocket of undiscovered luxury along the ever popular Riviera Maya on Mexico’s Caribbean coast, but that is exactly what you will find at Chablé Maroma.
-
A Wellness Reset At Hart Shoreditch Hotel London
Olivia Bennett banishes the dreaded Sunday Scaries with an overnight retreat at Hart Shoreditch.
-
What's On Our Radar This Month: September 2025
From the hippest new restaurants and cocktail bars to the chicest beauty and fashion drops, here are 18 things on The Sybarite’s radar this September.
-
The Quiet Revolution Of The Polish Culinary Scene
Poland's culinary scene is experiencing a rising recognition for its unique flavours and growing number of Michelin-recommended restaurants, as Baldwin Ho discovers.
-
29 Best Afternoon Teas in London in 2025
Londons afternoon tea scene is a delightful blend of tradition, innovation, and elegance, offering something for every taste and occasion.
-
What’s On Our Radar This Month: August 2025
From exciting new food joints to the latest must-have beauty and fashion launches, here are the 20 things on The Sybarite’s radar this August.
-
The Culinary Winds Of Change Blowing Through Tenerife
Tenerife is not probably the first hotspot in Spain youd think of for a gastronomic vacation, but step away from the well-trodden path and there are plenty of culinary delights to discover.
-
Meet The Chef: Emily Roux Of Caractère
Emily Roux doesn’t need an introduction – so naturally, we’re giving her one anyway.
-
Buy Your Next Property With The Sybarite
Discover Sybarite Stays, our new brand extension, and property division of The Sybarite.
-
New York Citys Top 5 Luxury Hotels
New York Citys extravagant allure finds its zenith in our handpicked selection of the top 5 luxury hotels, where every whim and desire is catered to, to create an experience you will not forget.
-
Introducing Sybarite Stays
We sit down with Editor-In-Chief John Cofie to discuss what Sybarite Stays, our new brand extension, means for lovers of luxury.
-
Designing The Perfect Holiday Home With Thorps Founder
With over 40 years of expertise, Thorp Design is renowned for creating interiors that are both stylish and practical, blending luxury with a deep understanding of the spaces they inhabit.
-
First-Class Design
Meet Landmass, the leading design and property development company behind some of the world’s most visually arresting properties.
-
August: The Future Of Luxury Holiday Property Ownership
The Sybarite sits down with August Co-Founder and CEO Mélie Dunod to learn more about the pioneering luxury lifestyle and real estate company.
-
Q&A With Patina's General Manager Anthony Gill
In this exclusive Q&A with the resort’s General Manager, we’ll explore what sets Patina Maldives apart in the competitive Maldivian hospitality scene, its dedication to sustainability, and the personalised experiences that make it a standout destination.
-
The Sanchaya: Bintan’s Best-Kept Secret
Tucked away in Indonesia’s Riau Archipelago on the idyllic island of Bintan, The Sanchaya is a beachfront escape that’s still refreshingly under the radar. While part of us wants to keep this gem a secret, it's simply too exceptional not to share.
-
The Sybarite Q&A with Narelle McDougall, General Manager of Amilla Maldives
In this exclusive Q&A interview with the resort’s General Manager, we’ll explore what makes Amilla Maldives a standout destination in the Maldives, the philosophy behind its impeccable service, and the experiences that guests can look forward to.
-
Women Who Launch: Molly Aldridge of The JJ Club
“I’ve always liked bringing people together for a common goal, sharing connections and ideas that make a difference,” says Molly Aldridge, Southwest London mum of two and founder of The JJ Club.
-
Holmes Hotel - Boutique Luxury Hotel in London
Located on the glossy Chiltern Street in Marylebone lies a luxury boutique hotel that makes the ideal place to stay during a short weekend getaway in London. This cosy hideaway is made up of four beautifully restored Georgian buildings — a true gem in the esteemed Marylebone Village.
-
Amilla Maldives: Where Space, Value, and Personalized Dining Meet
Tucked away in the Baa Atoll, a UNESCO Biosphere Reserve renowned for its vibrant marine life and crystal-clear waters, Amilla is a hidden gem that captivates guests with its unique charm, exceptional offerings, and prime location.