Fashion and Style
Women Who Launch: Ginny Seymour of ALIGNE
In this edition of Women Who Launch, Ginny reveals how she engages with their top customers and shares what it takes to lead one of the country’s fastest-growing fashion brands.
“ALIGNE, to me, is a brand filling the white space between the high street and premium contemporary, offering classic shapes with a design-led twist. Our price point is a sweet spot, but why our community loves ALIGNE is that there is a distinct handwriting to our pieces,” explains Ginny Seymour, the modern womenswear brand’s CEO. ALIGNE launched in 2020 with a large wholesale focus, and a few years later,...
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Women Who Launch: Ginny Seymour of ALIGNE
21st August 2026
“ALIGNE, to me, is a brand filling the white space between the high street and premium contemporary, offering classic shapes with a design-led twist. Our price point is a sweet spot, but why our community loves ALIGNE is that there is a distinct handwriting to our pieces,” explains Ginny Seymour, the modern womenswear brand’s CEO. ALIGNE launched in 2020 with a large wholesale focus, and a few years later, Ginny came in and led a massive rebrand, resulting in a strategic shift to DTC and 600% YoY growth.
The Top 10 Most Expensive Watches in the World
21st August 2026
Ultra-luxurious watches transcend precious metals and sparkling diamonds. They are wearable history, defined by exclusive designs and decades of painstaking craftsmanship.
8 Luxury Swimwear Brands to Have on Your Radar for 2026
3rd August 2026
We’re in the thick of the holiday season. At this point, most of us have probably already curated the ultimate summer wardrobe, orchestrating outfits from lightweight linen pieces, cascading silk numbers, straw hats, and beaded necklaces. In and amongst the swathes of cotton and linen, swimwear often gets overlooked. Often a mere afterthought that gets crammed into the case right at the last minute. But there’s no reason why swimwear shouldn’t deserve the same attention as your sparkly new kaftan. Indeed a good quality swimsuit can take you straight from the beach to the bar, quickly becoming one of the most versatile pieces in your wardrobe. Below, discover our top luxury picks to elevate your next getaway.
Women Who Launch: Serra Türker Bayır, Founder of Misela
22nd August 2025
From evening clutches infused with understated glamour to capacious totes that make the ideal travel companion, there is a Misela bag for every occasion. Below Misela's founder, Serra Türker Bayır, tells The Sybarite how she honours her Turkish heritage in her every-expanding accessories brand and what it takes to be a female entrepreneur.
Gifts For New Mums
13th August 2025
From luxury tipples to multitasking beauty heroes and sumptuous loungewear these are the gifts that new mums really want for a post-natal pick-me-up.
What’s On Our Radar This Month: August 2025
4th August 2025
Ask anyone who lives in London, and they’ll surely tell you there is no shortage of exciting openings, launches and events taking place each month — the trouble is usually hearing about them. From a hot, new restaurant opening to a newly-launched wellness product to add to your wishlist, consider The Sybarite your luxury barometer when it comes to the noteworthy newcomers each and every month. Below, find our curated list of launches and openings to add to your calendar this August.
Women Who Launch: The Visionary Behind a Functional and...
9th August 2023
In the world of fashion, with social media brands and luxury labels abound, finding a truly unique and high-quality brand can be a challenge. However, Wiggy Kit, founded in 2015 by the dynamic and sophisticated entrepreneur Wiggy Hindmarch, is changing the game with its distinctive approach to women's ready-to-wear fashion. Contributor Cherelle Mukoko had the privilege of delving into the mind behind this innovative brand.
Windle & Moodie | Three Decades of Hair Excellence
21st August 2019
It’s not hard to see why the salon boasts such a long-standing success—this duo have styled for the likes of Vogue, Elle and Hugo Boss to name a few, and their loyal celebrity regulars include names like Cara Delevingne. The style of the salon has never dated and even with it’s sleek modern industrial interior has an incredibly friendly and welcoming atmosphere which washes over you as soon as you walk in. I was seen almost immediately by my colourist who seemed to know exactly what I wanted without me even having to explain and I was left with a strong sense of reassurance as I waited for her to mix up my colour. After a relaxing 20 minutes underneath the heat lamp I was taken downstairs to a room which resembled a spa more than a hair salon. The lighting was dim and my hair was washed and head massaged expertly as I relaxed in one of the reclining chairs. I believe I may of actually fallen asleep as the hair mask was left in to work it’s magic. Windle & Moodie use all their own in-house products inspired by tea or volcanic ash, after being introduced to the world of French pharmacy hair care.
The top 5 fine jewellery trends of 2018
10th August 2018
Scorching new trends and reminiscent throwbacks have been spotted everywhere from the runway, to festivals, to street fashion hot spots. With nods to both statement pieces and understated adornments, this year has seen a huge comeback for the ultimate accessory. Minimalist designs and bolder pieces alike graced the Autumn/Winter 2018 runways, and a flip through any fashion magazine makes it clear that in 2018, pretty much anything goes as far as jewellery is concerned. Whether it's bold statements, simple classics, vivid color or see-through pieces, variety is key. We've rounded up our top five favourite jewellery trends of 2018 so far. What trend will you covet? (Pssst, if the answer is ALL OF THEM, don't worry. You're in good company.)
Featuring Death of the logo
19th August 2016
Forget labels. The fashion mantra for autumn/winter 2016 seems to be if you've got it - don't flaunt it. For while designer logos were popular in the eighties, nineties and noughties - when celebs and civilians alike used them as way of showing off their status and wealth - fast forward to today and every self respecting Sybarite knows that true luxury doesn’t need to shout about its status. We’re still purchasing luxury brands - take a bow Louis Vuitton, Bottega Veneta, Burberry, Hermes et al - but whereas once we would have splashed the cash on monogrammed belts and bags, now we’re purchasing clothes and accessories by the aforementioned labels, sans logos. So why are are we all showing off by, erm, not showing off? The answer, I think, is two fold. Our desire for discreet branding is one way to distance ourselves from tacky reality TV stars, with whom we don’t want to be aligned - say hello to Paris Hilton and Kim Kardashian, both of whom shot to fame (and fortune) on the back of leaked ‘home’ video tapes and thus have the cash, if not the class, to kit themselves out in high end labels. Ditto WAGs and Russian oligarchs…
The Queen’s birthday commemorated in gold
8th August 2016
Born on April 21, 1926, to Prince Albert, Duke of York - later King George VI, and Elizabeth Bowes-Lyon, Elisabeth II became the Queen of the United Kingdom and the Commonwealth on February 6, 1952, and was crowned on June 2, 1953. To join in the celebrations of this remarkable birthday, many people were looking for commemorative investments for their loved ones. London's coin galleries in Mayfair are busier than ever welcoming clients who are looking for unmissable treasures or bullion gifts for this occasion. In particular The Queen's Beasts 2016 and Her Majesty The Queen’s Fifth Portrait are very sought after. The Queen's Beasts 2016, available in gold or silver, are the most recent releases and celebrate the Queen and Her heraldic beasts. The Beast in fact commemorates the ten heraldic sculptures made for the coronation and placed in Westminster Abbey during the ceremony. The Beast has been designed by Royal Mint Engraver 33 year old Jody Clark.
