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Fashion and Style

Women Who Launch: Jen Fuller from Etta Loves

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It’s not often that the idea for your next big venture comes from the smallest of business consultants.

For Jen Fuller, founder of the award-winning baby sensory company Etta Loves, that little spark of inspiration came from her daughter, Etta. Back in 2016, Jen was working in the corporate world, forging ahead with a career in marketing. It was whilst 6-week-old Etta was feeding that Jen noticed her daughter had become spellbound by the black and white pattern of the jumper she was wearing. “[I realised]...

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