Fashion and Style
Vivienne Westwood & green energy
Renowned British fashion designer and climate change campaigner Vivienne Westwood is calling on the fashion industry to set a new trend by switching to renewable energy – hoping to get half of the UK powered by green energy.
Renowned British fashion designer Vivienne Westwood has long been an active and vocal campaigner for action against climate change, now powering most of her her fashion business with green energy. She is now campaigning for both the fashion industry and the public to switch from harmful and infinite fossil fuels to sustainable green methods, even naming her Autumn-Winter 17/18 London Fashion Week show...
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The new influencers: How luxury brands are targeting...
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Gone are the days of becoming rich or famous through reality TV and leaked porn tapes – today’s influencers thankfully have some integrity. They are the social media stars, the taste-makers, the judge and the jury of what is hot and hip now. Brands now recognise the arrival of the “era of millennials,” who not only are about to become the largest spending generation in history but also confidently re-define the vision of luxury. With 47% of this group making their purchase decisions under the influence of social media, luxury brands have had no other choice but to rise to the challenge. Research from Digital Luxury Group shows 40% of Google results for branded and technical watch brand terms are from blogs and forums. Chiara Ferragani from The Blonde Salad, Kristina Bazan of Kayture, Aimee Song from Song of Style, Leandra Medine of The Man Repeller, and many more have already collaborated with luxury brands in impactful ways.
Fast fashion: How luxury e-tailers are keeping up with...
1st December 2016
By 2025, the online share of total luxury sales is predicted to be 18%, and a whopping £70 billion annually. As a result, luxury e-tailers are still finding their feet when it comes to meeting high consumer demand, especially during the busy festive season. Announced on Monday, Matchesfashion.com has introduced a new delivery service that allows customers across London to receive their purchase only 90-minutes after they have placed an order. Chief executive Ulric Jerome told the Evening Standard: “This new service means a City worker who has just pulled an all-nighter can order a fresh set of clothes for that important first meeting of the day, or a last-minute invitation in the evening with nothing to wear won’t be a problem anymore.” The service is already available on the site with a £12 charge, adding one more option to the retailer’s available delivery services that also include Next Day and Express delivery. Customers who wish to purchase using 90-minute delivery have to place their orders from 6.30am to 10pm. The service is already available on the site with a £12 charge, adding one more option to the retailer’s available delivery services that also include Next Day and Express delivery. Customers who wish to purchase using 90-minute delivery have to place their orders from 6.30am to 10pm.
Can luxury fashion make the move to sustainability?
9th November 2016
What does sustainability mean? It’s become a buzzword in recent years but while - when we buy something to eat, opt to walk to work or take public transport instead of climbing in our cars - we have become better about thinking about the impact on the planet, we haven’t done so well on the fashion front. And that’s an enormous concern because, according to the Living Planet Report, if we continue consuming at our current rate in the western world, we would need the resources of two planets by 2030. We’re also at risk of losing huge amounts of the wildlife and ecosystems which we depend on for food, fuel, clean water and more, due to expansion and development in an attempt to sustain our populations. For all that, luxury brands have been slow in embracing clothes that consumers can feel good about as well as look good in.
When luxury meets innovation: meet the season hats founders
28th October 2016
Designed by award-winning milliner, Paul Safford, and made by hand using the highest quality materials, London-based luxury headwear company, The Season Hats, offers casual hats, hairbands, headpieces and - their signature - folding hats for special occasions. They aim to create headwear that is simultaneously luxurious and contemporary, directional and flattering to compliment the modern woman’s wardrobe. Providing a business mind to match his creative one is Paul’s wife Selina. Having met at Cambridge University over 10 years ago, the couple married in 2013. During their university years, Paul would create small pieces for his beau to wear to balls, training in millinery “as an escape from a career in accountancy.” Unable to fight his creative passion any longer, yet wanting to combine his creativity with his the scientific logic garnered from his Natural Sciences degree, Paul left work to do a short course at the London College of Fashion. “I loved working with the materials, the tradition and innovation of the craft and it all developed from there”, Paul says. “I ended up apprenticing with Rachel Trevor Morgan (milliner to HM The Queen) and taking a Masters in Millinery graduate degree from The Royal College of Art.”
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5 upcoming fashion designers from London Fashion Week
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But the question on the lips of every self respecting Sybarite is this: who are the new wave of emerging designers following in the footsteps of Christopher Kane and co? With this mind, we present five of the most exciting up-and- coming designers from LFW.